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Tv Commercials: How to Make Them: Or, how big is the Boat?
Ivan Cury (Author)
·
Focal Press
· Paperback
Tv Commercials: How to Make Them: Or, how big is the Boat? - Ivan Cury
£ 49.49
£ 54.99
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Synopsis "Tv Commercials: How to Make Them: Or, how big is the Boat?"
Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs. * Learn to make more effective commercials on any budget* A comprehensive guide to production techniques for making commercials* Explains dynamics between client, agency, and producer
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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