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uncover the hidden power of television programming: ... and get the most from your advertising budget
David Lloyd
(Author)
·
Kevin J. Clancy
(Author)
·
Sage Publications, Inc
· Paperback
uncover the hidden power of television programming: ... and get the most from your advertising budget - Clancy, Kevin J. ; Lloyd, David
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Origin: U.S.A.
(Import costs included in the price)
It will be shipped from our warehouse between
Friday, June 21 and
Tuesday, July 09.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "uncover the hidden power of television programming: ... and get the most from your advertising budget"
Demonstrating that television (and print) can be much more powerful advertising vehicles than has ever been supposed, the original research reported in this book finds that the more involved viewers are in a television programme, the greater the impact of the advertising carried by the programme. The book provides insight into how an advertiser can make the firm′s advertising money work harder and smarter.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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