Share
Understanding the Korean Wave
Dal Yong Jin (Author)
·
Routledge
· Paperback
Understanding the Korean Wave - Dal Yong Jin
£ 31.49
£ 34.99
You save: £ 3.50
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My WishlistsIt will be shipped from our warehouse between
Wednesday, June 12 and
Monday, June 17.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "Understanding the Korean Wave"
A comprehensive and critical introduction to understanding the Korean Wave (Hallyu) as a transnational media phenomenon.This book provides an accessible introduction to the Korean Wave--the rapid growth of local cultural industries and the global popularity of Korean popular culture over the past 30 years--providing historical, political, economic, and socio-cultural context to its initial rise and enduring popularity. Jin explores the transnational cultural flows of Hallyu across a variety of products and digital technologies--from television dramas, film, and K-pop to online games, and webtoons--and explains the process of cross-media convergence and the socio-political contexts behind the Hallyu phenomenon. He also explores how overseas fans and audiences advance K-pop fandom as social agents in different geo-cultural contexts. The book concludes by discussing if Hallyu can become a sustainable global popular culture beyond a fan-based regional cultural phenomenon. Each chapter features detailed contemporary case studies and discussion questions to enhance student engagement. This is essential reading for students of Media and Communication, Cultural Studies, Korean Studies, and Asian Studies, particularly those taking classes on popular culture and media, media and globalization, Korean popular culture, and East Asian culture.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
✓ Producto agregado correctamente al carro, Ir a Pagar.
