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What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint
Nicholas Webb
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Amacom
· Paperback
What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint - Webb, Nicholas
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Origin: U.S.A.
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Wednesday, June 26 and
Friday, July 12.
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Synopsis "What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint"
The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers?What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success.Jam-packed with tools and examples, What Customers Crave helps you reinvent how you engage with customers (both digitally and non-digitally) and gain invaluable insights into who they are and what they care about. Upon reading, you will discover how to: Use listening posts and Contact Point Innovation to refine customer typesEngineer experiences for each micromarket that are not only exceptional, but relevantConnect across the five most important touchpointsCo-create with your customersWhen you learn to provide your customers with exactly what they want, they not only buy - they come back again and again...and bring their friends. Learn what it takes to deliver what your customers crave and catapult yourself to a new level of sales and retention!
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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