Name: why women mean business,understanding the emergence of our next economic revolution
Price: 19.35 GBP
Availability: InStock
Author: avivah wittenberg-cox
ISBN: 9780470725085

portada why women mean business,understanding the emergence of our next economic revolution

Type

Physical Book

Publisher

john wiley & sons inc

Author

avivah wittenberg-cox

Year

2008

Language

English

Pages

376

Format

Hardcover

Dimensions

21 x 15 cm

Weight

ISBN

0470725087

ISBN13

9780470725085

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why women mean business,understanding the emergence of our next economic revolution

Synopsis "why women mean business,understanding the emergence of our next economic revolution"

They make up much of the market and most of the talent pool. Reaching women consumers and developing female talent is essential for sustainable economic growth in the 21st century. Studies show that better gender balance in business means better bottom line results and greater resistance to economic crises.

So why are there still so few women in leadership roles in business? Why are companies struggling to respond to today’s female consumer? Why is there a persistent pay gap between men and women around the world?

Why Women Mean Business takes the economic arguments for change to the heart of the corporate world. Fully updated in paperback, the book shows why getting gender right matters – as much when the economy’s bust as when it’s booming. A must-read, packed with ideas from companies that have made it work, views from top business leaders and step-by-step guides to how we can all become gender bilingual.