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Winning with IP
Jolly, Adam (Author)
·
Novaro Publishing
· Paperback
Winning with IP - Jolly, Adam
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Origin: U.S.A.
(Import costs included in the price)
It will be shipped from our warehouse between
Friday, June 14 and
Tuesday, July 02.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "Winning with IP"
Lessons and insights into how intellectual property is inspiring and fuelling the next wave of growthAs the potential for discovering and commercializing innovation is transformed by data modelling and digital simulation, the rewards are going to those who can re-think their intellectual property, managing it more actively as a live asset and as a proposition ready for market. In this book, 24 top-level IP performers, including the innovation support team at the European Patent Office, discuss how IP is opening up new paths to growth, bringing you up to speed with the impact of transformative technologies, such as artificial intelligence, the metaverse, Industry 4.0, net zero and personalized medicine. Some ventures are just starting to adopt an IP mindset in growing their innovations, brands and designs. Others are struggling to switch, putting themselves at risk of sliding towards commodity status. For those who are learning to invent digitally, IP creates a powerful and flexible system for breaking into new markets, trading at a premium and building up future value.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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