Share
Women, Consumption and Paradox (Anthropology & Business)
Timothy De Waal Malefyt, Maryann Mccabe (Author)
·
Routledge
· Hardcover
Women, Consumption and Paradox (Anthropology & Business) - Timothy De Waal Malefyt, Maryann Mccabe
£ 135.00
£ 150.00
You save: £ 15.00
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My WishlistsIt will be shipped from our warehouse between
Monday, June 10 and
Thursday, June 13.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "Women, Consumption and Paradox (Anthropology & Business)"
Women are the world's most powerful consumers, yet they are largely marketed to erroneously through misconceptions and patriarchal views that distort the reality of women's lives, bodies, and work. This book examines the contradictions and mismatches between women's everyday experiences and market representations. It considers how women themselves exhibit paradoxical behaviour in both resisting and supporting conflicting messages. The volume emphasizes paradox as a form of agency and negotiation through which women develop dialogical meanings. The contributions highlight the ways in which women transform inconsistencies and contradictions in advertising and marketing, global consumption practices, and material consumption into positive practices for living. The rich range of ethnographic accounts, drawn from countries including the United States, Brazil, Mexico, Denmark, Japan, and China, provide readers with a valuable perspective on consumer behaviour.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
✓ Producto agregado correctamente al carro, Ir a Pagar.