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portada yield-management und kundenzufriedenheit (in German)
Type
Physical Book
Author
Publisher
Language
German
Pages
197
Format
Paperback
Dimensions
21.0 x 14.8 x 1.2 cm
Weight
0.26 kg.
ISBN
3824408201
ISBN13
9783824408207
Categories

yield-management und kundenzufriedenheit (in German)

Jörg Lindenmeier (Author) · Deutscher Universitatsverlag · Paperback

yield-management und kundenzufriedenheit (in German) - Lindenmeier, Jörg

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Origin: U.S.A. (Import costs included in the price)
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Synopsis "yield-management und kundenzufriedenheit (in German)"

Jörg Lindenmeier untersucht die Auswirkungen des Yield-Managements auf die Kundenzufriedenheit. Er zeigt, dass die Anwendung der simultanen Steuerung von Preisen und Kapazitätsverfügbarkeiten die Beziehung zu Kunden primär negativ beeinflussen kann und dass dieser Effekt in verschiedenen Buchungsklassen unterschiedlich stark ist.

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