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portada Influence, new and Expanded: The Psychology of Persuasion
Type
Physical Book
Year
2021
Language
English
Pages
592
Format
Hardcover
Dimensions
23.1 x 16.3 x 4.3 cm
Weight
0.75 kg.
ISBN
9780062937650
ISBN13
9780062937650

Influence, new and Expanded: The Psychology of Persuasion

Robert B. Cialdini (Author) · Harper Business · Hardcover

Influence, new and Expanded: The Psychology of Persuasion - Cialdini, Robert B.

4 estrellas - de un total de 5 estrellas 2 reviews
New Book Imported to Egypt
Delivery: 19 Jun - 24 Jun Shipping: 2 to 2 business days.
E£ 1,580
E£ 1,580

Synopsis "Influence, new and Expanded: The Psychology of Persuasion "

The foundational and wildly popular go-to resource for influence and persuasion--a renowned international bestseller, with over 5 million copies sold--now revised adding: new research, new insights, new examples, and online applications.In the new edition of this highly acclaimed bestseller, Robert Cialdini--New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion--explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have to be a scientist to learn how to use this science.You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader--and just as importantly, you'll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else.Cialdini's Principles of Persuasion: ReciprocationCommitment and ConsistencySocial Proof Liking AuthorityScarcityUnity, the newest principle for this editionUnderstanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini's 35 years of evidence-based, peer-reviewed scientific research--including a three-year field study on what leads people to change--Influence is a comprehensive guide to using these principles to move others in your direction.

Customers reviews

Katherine Leiva Thursday, June 24, 2021
Verified Purchase

Sin duda un libro indispensable para Marketing.

00
Carol Mondragon Friday, November 12, 2021

Tiene el libro en el idioma español?

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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.

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