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Marketing the Ebusiness: An Introduction (Routledge Textbooks in Ebusiness, 2)
Lisa Harris (Author)
·
Routledge Chapman Hall
· Hardcover
Marketing the Ebusiness: An Introduction (Routledge Textbooks in Ebusiness, 2) - Lisa Harris
£ 162.00
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Synopsis "Marketing the Ebusiness: An Introduction (Routledge Textbooks in Ebusiness, 2)"
Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. Topics include: *Multi-channel marketing strategies*Change Management*Lessons learned from the dot.com crash*Branding, e-Retail and relationship building*Digital divides, privacy and data security. Providing a new approach to the subject matter, this book analyses the benefits of e-Marketing as a tool for improving efficiency and effectiveness rather than business revolution. Considering the practicalities of marketing in an e-Business context, it is the first book of its kind to voice such a rigorous argument for the importance of e-Marketing, and a crucial text for anyone studying or practicing e-Business.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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