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portada Talking Tobacco: Interpersonal, Organizational, and Mediated Messages
Type
Physical Book
Publisher
Author
Language
English
Pages
255
Format
Paperback
ISBN13
9781433114434
Categories

Talking Tobacco: Interpersonal, Organizational, and Mediated Messages

Kreps, Gary L. ; Esrock, Stuart L. ; Walker, Kandi L. (Author) · Peter Lang Inc., International Academic Publi · Paperback

Talking Tobacco: Interpersonal, Organizational, and Mediated Messages - Kreps, Gary L. ; Esrock, Stuart L. ; Walker, Kandi L.

New Book Origin: United Kingdom
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Synopsis "Talking Tobacco: Interpersonal, Organizational, and Mediated Messages"

Despite the widely recognized toll of tobacco and increasing action to curb tobacco use (e.g., increased excise taxes, smoking bans), smoking continues. Numerous messages about tobacco, smoking, and health circulate throughout society, but in spite of the prevalence of such messages and the importance of how they are constructed and interpreted, too little communication research has been dedicated to understanding and assessing tobacco-related messages. Talking Tobacco addresses the shortcoming. Featuring the work of top communication scholars, the volume advances theoretical knowledge, reviews state-of-the-art research, and shares new findings and insights on a variety of tobacco-related areas ranging from tobacco control efforts to corporate representations.

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The binding of this edition is Paperback.

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