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portada How Digital Intelligence Drives Business Growth
Type
Physical Book
Publisher
Author
Language
English
Pages
392
Format
Hardcover
Dimensions
24.0 x 15.8 x 3.0 cm
Weight
0.88 kg.
ISBN13
9789819942985
Edition No.
1
Categories

How Digital Intelligence Drives Business Growth

Zhizhuan Business Research Institute ; Na, Wu ; Long, Yi (Author) · Springer · Hardcover

How Digital Intelligence Drives Business Growth - Zhizhuan Business Research Institute ; Na, Wu ; Long, Yi

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Synopsis "How Digital Intelligence Drives Business Growth"

This book aims to build a framework for understanding how to achieve new business growth through digital intelligence. It reveals the driving force and commercial logic behind the technology upgrade and transformation for enterprises, analyzes how to improve enterprises' branding, product, distribution channel, marketing, logistics, and organization under the new context, and studies the successful cases in digital intelligence of 6 Chinese enterprises. For business school students, researchers, managers, and practitioners, it is helpful to build an overview and understanding on strategy level as well as practice level.

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