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A Practical Guide to Strategic Narrative Marketing: How to Lead Markets, Stand Apart and Say Something Compelling in a Crowded Content World
Guy Murrel
(Author)
·
Outskirts Press
· Paperback
A Practical Guide to Strategic Narrative Marketing: How to Lead Markets, Stand Apart and Say Something Compelling in a Crowded Content World - Murrel, Guy
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Origin: U.S.A.
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Synopsis "A Practical Guide to Strategic Narrative Marketing: How to Lead Markets, Stand Apart and Say Something Compelling in a Crowded Content World"
Strategic Narrative Marketing will shift the way you think about and develop company messaging. Using this guidebook, you have an action plan to create a consistent, unified message that stands out and moves your organization from explaining - to leading. It addresses the persistent challenge of having something meaningful and compelling to say, and provides a framework to create a new industry narrative that is unique, differentiating and inspires category change and organizational leadership. Whether you need to align your company, change perceptions, gain influence as a true thought leader, or attract talent and investment, Strategic Narrative Marketing can help elevate your story to win in the market.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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