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Actionable Gamification - Beyond Points, Badges, and Leaderboards
Yu-Kai Chou
(Author)
·
Yu-Kai Chou
· Hardcover
Actionable Gamification - Beyond Points, Badges, and Leaderboards - Chou, Yu-Kai
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Origin: U.S.A.
(Import costs included in the price)
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Monday, May 27 and
Wednesday, June 12.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "Actionable Gamification - Beyond Points, Badges, and Leaderboards"
The new era of Gamification and Human-Focused Design optimizes for motivation and engagement over traditional Function-Focused Design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment. Gamification Pioneer Yu-kai Chou takes reader on a journey to learn his twelve years of obsessive research in creating the Octalysis Framework, and how to apply the framework to create engaging and successful experiences in their product, workplace, marketing, and personal lives.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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