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portada Adios a la Publicidad (in Spanish)
Type
Physical Book
Author
Publisher
Year
1996
Language
Spanish
Pages
200
Format
Paperback
ISBN
8428210861
ISBN13
9788428210867
Edition No.
1
Categories

Adios a la Publicidad (in Spanish)

Oliviero Toscani (Author) · Ignacio] tr. [González Orozco (Author) · Omega · Paperback

Adios a la Publicidad (in Spanish) - Oliveiro Toscani

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Origin: Spain (Import costs included in the price)
It will be shipped from our warehouse between Friday, May 17 and Tuesday, May 28.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.

£ 20.06

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  • Condition: Used

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Origin: Spain (Import costs included in the price)
It will be shipped from our warehouse between Wednesday, May 29 and Friday, June 07.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.

Synopsis "Adios a la Publicidad (in Spanish)"

tapa blanda, 15x22 cms, 200 páginasmateria: publicidad y propaganda. información comercial. relaciones públicas.
El polémico publicista Oliviero Toscani, creador de campañas publicitarias, responde en este libro a todas las críticas y desarrolla sus propias concepciones sobre el arte publicitario. Para él, la publicidad rosa, sexy, etilista, joven, alegre, la publicidad esvástica, con sus presupuestos colosales, sus miles de páginas de periódicos y sus clips bienaventurados, han agotado su tiempo. No inventa nada, no juega ninguna función social, dice tonterías. El autor anuncia la llegada de una publicidad que interroga a la sociedad, dirige campañas, provoca tumultos. Una publicidad que vuelve a ser un medio de comunicación activo. Dice a sus detractores que toda la publicidad está por reinventar.

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The book is written in Español.

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The binding of this edition is Paperback.

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