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advances in advertising research
Shintaro Okazaki
(Illustrated by)
·
Martin Eisend
(Illustrated by)
·
Tobias Langner
(Illustrated by)
·
Gabler Verlag
· Hardcover
advances in advertising research - Langner, Tobias ; Okazaki, Shintaro ; Eisend, Martin
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Origin: U.S.A.
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Synopsis "advances in advertising research"
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, as well as an increasingly cluttered media environment, advertising research is confronted with multiple challenges. Against this background, the book provides international state-of-the-art research with 32 articles by renowned scholars from the worldwide ICORIA network.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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