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Advertising and Public Relations Research
Larry D. Kelley
(Author)
·
Donald W. Jugenheimer
(Author)
·
Jerry Hudson
(Author)
·
Routledge
· Hardcover
Advertising and Public Relations Research - Jugenheimer, Donald W. ; Kelley, Larry D. ; Hudson, Jerry
£ 157.50
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Synopsis "Advertising and Public Relations Research"
Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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