Synopsis "Beliefonomics: Realise the True Value of Your Brand Story"
Storytelling that impacts hearts and minds to activate growth is possible. This powerful five-star review debut book by former Australian Financial Review journalist, CEO, author and international speaker, Mark Jones, provides practical insights that will change the way you think about storytelling, and the world.Beliefonomics(TM) is a deliberate contraction of belief and economics. It is a world-first proven model for CEOs, CMOs and brand managers to realise the true value of storytelling to change beliefs and behaviour. www.markhjones.net FIVE STAR REVIEWS!! "Every marketer needs to read Beliefonomics. It's a brilliant idea and an insightful way to tackle the problem of behaviour change." Andy Lark, CEO, Group Lark and former Chief Marketing and Digital Officer, Foxtel "Mark awakened our hearts and minds to the power of story and its ability to connect with our customers. Our leadership team enjoyed working with him in Australia and the US knowing that Beliefonomics is helping achieve our growth ambitions across the globe. I commend this book to you as a must-read for any leader seeking a competitive edge in the digital transformation era." Kumar Parakala, President, GHD Digital "Mark's ground-breaking approach to storytelling helped us realise the significance of belief systems and ensuring they remain at the centre of our marketing and communications. I have no doubt Beliefonomics will inspire many more organisations like ours." Darlene White, Manager, Brand and Communications, UniSuper "This is truly ground-breaking work. Mark's deep understanding of storytelling, marketing and the media sets Beliefonomics apart as a book that will not just inspire, but change organisations around the world." Michael McQueen, multi-award winning speaker, trend forecaster & bestselling author "This is a must-read for marketers and business leaders across the world. Mark offers unique insights into the power of storytelling through the lens of belief systems; it's already helping companies gain more traction towards their growth vision." Daniel Davis, CEO, EOS Asia Pacific ****** Based on insights from his time as a journalist interviewing thought leaders like Richard Branson, Apple co-founder Steve Wozniak, and former Australian Prime Minister, Malcolm Turnbull, Mark Jones offers radically practical hope to leaders, marketers, and humanity about the power of storytelling to measurably shift beliefs, and positively impact change.
