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portada Brand Equity & Advertising: Advertising'S Role in Building Strong Brands (Advertising and Consumer Psychology)
Type
Physical Book
Publisher
Author
Year
1993
Language
English
Pages
390
Format
Paperback
ISBN13
9780805812848
Edition No.
1
Categories

Brand Equity & Advertising: Advertising'S Role in Building Strong Brands (Advertising and Consumer Psychology)

David A. Aaker; Alexander L. Biel (Author) · Psychology Press · Paperback

Brand Equity & Advertising: Advertising'S Role in Building Strong Brands (Advertising and Consumer Psychology) - David A. Aaker; Alexander L. Biel

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