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portada Branding Bangladesh: From 'Bottomless Pit' to a 'Middle Income' Country
Type
Physical Book
Language
English
Pages
163
Format
Hardcover
Dimensions
21.0 x 14.8 x 1.1 cm
Weight
0.36 kg.
ISBN13
9789811971945

Branding Bangladesh: From 'Bottomless Pit' to a 'Middle Income' Country

Imtiaz A. Hussain (Author) · Jessica Tartila Suma (Author) · Palgrave MacMillan · Hardcover

Branding Bangladesh: From 'Bottomless Pit' to a 'Middle Income' Country - Hussain, Imtiaz A. ; Suma, Jessica Tartila

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  • Condition: New
Origin: U.S.A. (Import costs included in the price)
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Synopsis "Branding Bangladesh: From 'Bottomless Pit' to a 'Middle Income' Country"

This book explores Bangladesh's shift from a 'bottomless pit' into a 'middle-income' category. Six chapters in the book cover topics on microfinance growth, ready-made garment production, and social safety net programs playing pivotal roles particularly for women empowerment. In doing so, the book shows that the net effect was not just a change to the country's limited number of representative brands, but also a realization of many more brands to have built up over time.

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