Share
Brandpsycho: Four essays on debranding
Max Jakob Lusensky
(Author)
·
Createspace Independent Publishing Platform
· Paperback
Brandpsycho: Four essays on debranding - Lusensky, Max Jakob
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My Wishlists
Origin: U.S.A.
(Import costs included in the price)
It will be shipped from our warehouse between
Monday, June 03 and
Wednesday, June 19.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "Brandpsycho: Four essays on debranding"
Is contemporary consumer society fostering a 'branded' culture at risk of psychosis? Is our imagination being slowly colonized by the plethora of off-the-shelf fantasies promoted by mass and social media? How can we build resilience in the face of this seduction and avoid turning into personal brands ourselves? These are some of the questions author, Jungian psychoanalys, and former brand director Max Jakob Lusensky explores in this collection of essays. Lusensky playfully de: brands consumer icons Apple and Starbucks while advocating for the withdrawal of psychic projections from brands' shiny surfaces. Lusensky's work updates and extends Jung's basic insight that many things in contemporary life of which we might be ambivalent draw on the deepest and most authentic collective psychological dynamics. What Jung did when he understood the spiritual and soulful aspects of being involved with alcohol, Lusensky does in connection with our involvement with the big brand names and products of our time. Crucially, he writes from inside the problematic, as a former creator and user of these God-given modern phenomena. He is not disengaged or supercilious and this gives a personal embodiment to the ingenious argument of what is a very unusual - in the best sense - piece of work. Andrew Samuels, Professor of Analytical Psychology, University of Essex
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
✓ Producto agregado correctamente al carro, Ir a Pagar.
