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Brands With a Conscience: How to Build a Successful and Responsible Brand
Nicholas Ind
(Illustrated by)
·
Sandra Horlings
(Illustrated by)
·
Kogan Page
· Paperback
Brands With a Conscience: How to Build a Successful and Responsible Brand - Ind, Nicholas ; Horlings, Sandra
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Origin: U.S.A.
(Import costs included in the price)
It will be shipped from our warehouse between
Monday, May 27 and
Wednesday, June 12.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
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Origin: Spain
(Import costs included in the price)
It will be shipped from our warehouse between
Friday, May 24 and
Tuesday, June 04.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "Brands With a Conscience: How to Build a Successful and Responsible Brand"
The definitive expert guide to ethical brand practice from the prestigious Medinge Group, Brands with a Conscience dissects the philosophies underpinning sustainable brands to arrive at a set of eight clear guiding attributes which can be used as the foundation of a strategy for responsible growth. These attributes span the public persona of an organization, the actions to take when things go wrong, the effort invested in developing relationships, the promotion of core values and balancing measures of success across economic, human, social and environmental factors. They are then used as the criteria to assess twelve carefully selected case studies, which include Dilmah Tea, H&M, Dr. Hauschka, Merci and the John Lewis Partnership, amongst other leading international brands. Because the potential to have bad practice unmasked or to have successes amplified online is greater than ever, it pays to adopt a strategy that builds customer loyalty and trust. Brands with a Conscience inspires via examples of brands which not only exhibit a genuine desire to operate ethically, but also have seen impressive success in terms of engagement with consumers, reputation, and return on investment. The book includes a range of practical tools to bring together the main concepts in an easy-to-adopt framework for building a brand strategy based upon real world experience. If you are a brand manager or marketing professional seeking a conscientious approach to consumer engagement, then Brands with a Conscience will support you every step of the way.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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