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Building Brand Communities: How Organizations Succeed by Creating Belonging
Carrie Melissa Jones; Charles Vogl (Author)
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· Hardcover
Building Brand Communities: How Organizations Succeed by Creating Belonging - Carrie Melissa Jones; Charles Vogl
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Origin: U.S.A.
(Import costs included in the price)
It will be shipped from our warehouse between
Friday, June 07 and
Thursday, June 20.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "Building Brand Communities: How Organizations Succeed by Creating Belonging"
Successful brand communities are based on mutual concern, shared values, and common experiences--not simply mutual fondness for a product or service. This book explains exactly how to build them.This is a time when organizations must develop far deeper relationships with customers. But they don't know how this is done profitably and at scale. This book will help usher confused organizations into a new future where community and profit mutually support one another. Carrie Melissa Jones and Charles H. Vogl highlight companies succeeding (Airbnb, Reddit, Apple, Toyota Motor Company, etc.) and those who are failing (left anonymous). The authors clarify the structural differences between authentic brand community and simple marketing, social media, and platform projects. Their book outlines brand community strategies and models for organizations that will help them create communities that make the world a better place for the organization's stakeholders and everyone else. Organizational leaders will gain the skills to distinguish how communities differ when serving marketing, innovation, advocacy, recruitment, retention, and social support goals and choose how best to succeed with their own goal-appropriate community models.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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