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Business Model Innovation: Concepts, Analysis, and Cases
Allan Afuah (Author)
·
Routledge
· Paperback
Business Model Innovation: Concepts, Analysis, and Cases - Allan Afuah
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Synopsis "Business Model Innovation: Concepts, Analysis, and Cases"
Rooted in strategic management research, Business Model Innovation explores the concepts, tools, and techniques that enable organizations to gain and/or maintain a competitive advantage in the face of technological innovation, globalization, and an increasingly knowledge-intensive economy. Updated with all-new cases, this second edition of the must-have for those looking to grasp the fundamentals of business model innovation, explores the novel ways in which an organization can generate, deliver, and monetize benefits to customers.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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