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portada Buyology: Verdades y Mentiras Sobre por que Compramos (in Spanish)
Type
Physical Book
Author
Publisher
Collection
MARKETING Y VENTAS
Year
2010
Language
Spanish
Pages
272
Format
Paperback
ISBN
8498750563
ISBN13
9788498750560
Edition No.
1
Categories

Buyology: Verdades y Mentiras Sobre por que Compramos (in Spanish)

Martin Lindstrom (Author) · Gestión 2000 · Paperback

Buyology: Verdades y Mentiras Sobre por que Compramos (in Spanish) - Martin Lindstrom

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Origin: Spain (Import costs included in the price)
It will be shipped from our warehouse between Thursday, May 16 and Monday, May 27.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.

£ 11.32

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Origin: Spain (Import costs included in the price)
It will be shipped from our warehouse between Friday, May 17 and Tuesday, May 28.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.

Synopsis "Buyology: Verdades y Mentiras Sobre por que Compramos (in Spanish)"

¿Cuánto sabemos acerca de por qué compramos? Un anuncio cautivador, un eslogan llamativo, un jingle pegadizo… En Buyology, Lindstrom presenta los sorprendentes e innovadores hallazgos de tres años de investigación sobre el comportamiento de 2000 voluntarios de todo el mundo mientras se le mostraban diversos anuncios, logotipos, marcas y productos. Un libro sorprendente sobre cómo seres racionales actúan de forma tan irracional. "Imposible dejarlo. Newsweek Lindstrom tiene una mente original y creativa. Time Una lectura ágil que invita seguir leyendo hasta el final. BBC Martin Lindstrom es la estrella mundial del branding. The Sunday Times

Customers reviews

Nacho Carcamo CalderonFriday, June 30, 2017
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Excelente libro, un estudio con resultados realmente sorprendentes !!

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The book is written in Español.

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The binding of this edition is Paperback.

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