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cableviewing
Bradley S. Greenberg
(Author)
·
Carrie Heeter
(Author)
·
Ablex Publishing Corporation
· Paperback
cableviewing - Heeter, Carrie ; Greenberg, Bradley S.
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Origin: U.S.A.
(Import costs included in the price)
It will be shipped from our warehouse between
Friday, May 31 and
Tuesday, June 18.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "cableviewing"
This unique volume examines the process of cableviewing, the nature of cableviewers, and especially the viewing choice process. The concept of viewing style is introduced and individual differences in viewing style are examined. The research presented here represents the change from media effects studies to studies of users and user behavior.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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