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portada Comportamiento del Consumidor: Decisiones y Estrategias. Rivas (in Spanish)
Type
Physical Book
Publisher
Author
Year
2013
Language
Spanish
Pages
508
Format
Paperback
ISBN13
9786076226773

Comportamiento del Consumidor: Decisiones y Estrategias. Rivas (in Spanish)

Rivas (Author) · Alfaomega Grupo Editor · Paperback

Comportamiento del Consumidor: Decisiones y Estrategias. Rivas (in Spanish) - Rivas

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Origin: Mexico (Import costs included in the price)
It will be shipped from our warehouse between Tuesday, May 21 and Tuesday, June 04.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.

Synopsis "Comportamiento del Consumidor: Decisiones y Estrategias. Rivas (in Spanish)"

Actualmente no se concibe adquirir conocimientos de marketing sin estudiar en paralelo el comportamiento del consumidor. Son las dos caras de una misma moneda. El marketing proporciona conceptos e instrumentos para la gestión, y el comportamiento del consumidor enseña cómo perciben, sienten y actúan las personas destinatarias de los bienes y servicios que producen las organizaciones. Los conceptos de marketing son insuficientes para actuar con éxito en el mercado si no se sabe cómo son y cómo se comportan las personas.

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The book is written in Español.

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The binding of this edition is Paperback.

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