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portada Comunicacion Y Franquicia (in Spanish)
Type
Physical Book
Author
Publisher
Year
2007
Language
Spanish
Pages
300
Format
Paperback
ISBN
8470742329
ISBN13
9788470742323
Categories

Comunicacion Y Franquicia (in Spanish)

Javier Argerich Pérez (Author) · Fragua Libros · Paperback

Comunicacion Y Franquicia (in Spanish) - Unknown Author

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£ 25.30

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  • Condition: New

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Origin: Spain (Import costs included in the price)
It will be shipped from our warehouse between Friday, May 17 and Tuesday, May 28.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.

Synopsis "Comunicacion Y Franquicia (in Spanish)"

Analiza la Comunicación como herramienta de gestión en las franquicias, prestando gran atención tanto a la vertiente comunicativa interna como a la externa, partiendo de un exhaustivo trabajo de campo. Se estudia la empresa franquiciadora, atendiendo a sus orígenes y definiciones, precisando su historia y evolución, sus sectores de actividad y el desarrollo autonómico experimentado, las diferentes tipologías de Franquicia y sus sistemas de distribución. El franquiciador y el franquiciado son los dos actores principales del sistema de Franquicia, por lo que se detallan sus perfiles, características e interrelación.

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The book is written in Español.

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The binding of this edition is Paperback.

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