Name: Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition, 15Th Edition
Price: 69.34 GBP
Availability: InStock
Author: Thomas L. Wheelen; J. David Hunger; Alan N. Hoffman; Charles E. Bamford
ISBN: 9781292227290

portada Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition, 15Th Edition

Type

Physical Book

Publisher

Pearson Education Limited

Author

Thomas L. Wheelen; J. David Hunger; Alan N. Hoffman; Charles E. Bamford

Synopsis "Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition, 15Th Edition"

For courses in Strategic Management and Business Policy. Utilize a strategic management model to learn and apply key concepts Picking up where the popular previous editions left off, Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernizes this classic text's approach to teaching strategy with an emphasis on globalization, innovation, and sustainability. Throughout, the authors equip students with the strategic concepts they will need to know as they face the issues that all organizations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford offer a fresh perspective to this extraordinarily well -researched and practically crafted lesson. Also included is a new chapter on global strategy. Pearson MyLabTM Management not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson rep for more information. MyLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.