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Consumer Behavior
Dawn Iacobucci
(Author)
·
Ayalla Ruvio
(Author)
·
Wiley
· Paperback
Consumer Behavior - Ruvio, Ayalla ; Iacobucci, Dawn
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Synopsis "Consumer Behavior"
In Consumer Behavior, the authors deliver a cutting-edge examination of consumer behavior, combining a thorough introduction to the subject with an overview of common and important consumer behaviors, contemporary social issues impacting consumer behavior including social media, a global mindset of consumer behaviors, and the ethical aspects of consumer behavior. The authors draw on extensive consumer behavior research and teaching experience to offer a streamlined pedagogical framework designed to provide a contemporary and fresh voice in the discipline. Consumer Behavior is ideal for undergraduates, graduate, MBAs, and executives seeking new insights to better understand consumers. In this edition, you'll find: An easy-to-follow introduction to and overview of consumer behavior The consumer buying process A throughgoing focus on global, ethical, and social media issues relevant to consumer behavior Supplementary materials for instructors, including PowerPoint slides and a Test Bank
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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