Name: converting customer value: from retention to profit
Price: 41.76 GBP
Availability: InStock
Author: John J. Murphy
ISBN: 9780470016343

portada converting customer value: from retention to profit

Type

Physical Book

Author

John J. Murphy

Publisher

wiley

Pages

410.00

ISBN

0470016345

ISBN13

9780470016343

Synopsis "converting customer value: from retention to profit"

a company exists to make profit, and everything it does is merely a step towards that goal. many are trying to get closer to their customers, but few realise how crucial this is to corporate value. indeed, the value of a company is perhaps best described as the sum of future profits from customers, discounted to a present value. now, with that in mind, imagine a company that could discover and nurture its most profitable customers, and see actual cash flows for each relationship. it would know exactly where it was headed and how to get there. by fully implementing the customer management integration framework delivered in this book, any company can achieve this, and manage its key customers to deliver higher and more resilient levels of profitability.

John J. Murphy

(Author)

View Author's Page

John J. Murphy tiene más de 30 años de experiencia en el uso del análisis técnico. Anteriormente, fue director de Merrill Lynch. En la actualidad es presidente de Murphymorris, Inc., empresa especializada en elaborar análisis para inversores.

See less