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Creating a Business
Jenny Van Sten-Van't Hoff
(Author)
·
Routledge
· Paperback
Creating a Business - Van Sten-Van't Hoff, Jenny
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Synopsis "Creating a Business"
There is more to setting up a successful business than just a good idea. Creating a Business examines concisely all the relevant aspects: the excitement and satisfaction that business entails, the challenges that face the entrepreneur, the risks that lie in wait.The textbook is organized around a practical example: a company setting out to launch a new line of clothing. Aspects of setting up a business, including management, marketing, legislation, and financial management are examined. Including pedagogical features, such as end-of-chapter questions and illustrations, Creating a Business will interest students of small business and entrepreneurship.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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