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  • internacional
portada Creating Value Through International Strategy
Type
Physical Book
Year
2004
Language
English
Pages
263
Format
Hardcover
ISBN
140393472x
ISBN13
9781403934727
Edition No.
2004

Creating Value Through International Strategy

Pankaj Ghemawat; Joan E. Ricart (Author) · Palgrave Macmillan · Hardcover

Creating Value Through International Strategy - Pankaj Ghemawat; Joan E. Ricart

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Synopsis "Creating Value Through International Strategy"

Everyday, more and more companies embark on international business. Through a collection of articles by leading scholars in International Business this book answers fundamental questions such as: How do companies create value through global strategy? What are the sources of value creation? How do companies organize themselves and manage the process of international expansion? How does location specificity matter in this process? Creating Value through International Strategy will be of interest to academics and professionals in international business and management.

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