Name: D&Ad. The Copy Book (Bibliotheca Universalis)
Price: 18.00 GBP
Availability: InStock
Rating: 5 (2 reviews)
Author: D&ad
ISBN: 9783836568524

portada D&Ad. The Copy Book (Bibliotheca Universalis)

Type

Physical Book

Illustrated by

D&ad

Publisher

Taschen

Author

D&ad

Year

2018

Language

English

Pages

544

Format

Hardcover

Dimensions

20.1 x 14.7 x 4.1 cm

Weight

1.09 kg.

ISBN13

9783836568524

Edition No.

Synopsis "D&Ad. The Copy Book (Bibliotheca Universalis)"

In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today--a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals--often agency leaders or owners themselves. The book features a work selection and essays by 53 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes.The lessons to be learned on these pages will help you create clearer and more persuasive arguments, whether you are writing an inspiring speech, an engaging web banner or a persuasive letter. This is not simply a "must-have" book for people in advertising and marketing, it is also a "should-have" for anyone who needs to involve or influence people, by webpage, on paper, or in person.About the seriesBibliotheca Universalis -- Compact cultural companions celebrating the eclectic TASCHEN universe!

Customers reviews

Sergio Naranjo ArizaMonday, April 20, 2020
Verified Purchase
" Todo genial! Muy rápido y el libro llegó en perfectas condiciones "
10
Julian GuarinWednesday, February 24, 2021
Verified Purchase
" De colección "
10

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