Millions of books in English, Spanish and other languages. Free UK delivery 

menu

0

My Account

  • argentina
  • chile
  • colombia
  • españa
  • méxico
  • perú
  • estados unidos
  • internacional
portada Direccion de Marketing. Gestion Estrategica y Operativa del Mercado (in Spanish)
Type
Physical Book
Publisher
Author
Topic
mercadotecnia
Year
2009
Language
Spanish
Pages
620
Format
Paperback
ISBN
970106710X
ISBN13
9789701067109
Edition No.
2
Categories

Direccion de Marketing. Gestion Estrategica y Operativa del Mercado (in Spanish)

Jean-Jacques Lambin (Author) · Mcgraw-Hill · Paperback

Direccion de Marketing. Gestion Estrategica y Operativa del Mercado (in Spanish) - Jean-Jacques Lambin

5 estrellas - de un total de 5 estrellas 1 reviews
New Book

£ 69.20

Free UK Delivery
  • Condition: New

Choose the list to add your product or create one New List

Go to My Wishlists
Origin: Spain (Import costs included in the price)
It will be shipped from our warehouse between Tuesday, May 14 and Thursday, May 23.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.

Synopsis "Direccion de Marketing. Gestion Estrategica y Operativa del Mercado (in Spanish)"

Dirección de Marketing ofrece una amplia cobertura tanto del marketing estratégico como del operativo mediante coceptos y casos actuales con una perspectiva global en toda la obra. Algunas caracteristicas distintivas son: *Análisis de las bases ideológicas del marketing *El concepto de orientación al mercado *Analiza la estructura de necesidades tanto del consumidor individual como del consumidor de negocio a negocio (B2B) *Examina los diferentes roles del consumidor *Contiene una sección dedicada al marketing estratégico del distribuidor ( Un tema con frecuencia omitido en los libros de texto de marketing) *Incorporación de casos latinoamericanos.

Customers reviews

Giuliano Esperguel OlateMonday, October 02, 2017
Verified Purchase

Muy buen libro. Recomendable

00
More customer reviews
  • 100% (1)
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)

Frequently Asked Questions about the Book

Is the book original?

All books in our catalog are Original.

In what language is the book written?

The book is written in Español.

What is the format of this book?

The binding of this edition is Paperback.

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews