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portada Direccion Estrategica Segunda Editiion (in Spanish)
Type
Physical Book
Author
Publisher
Topic
administracion
Year
1994
Language
Spanish
Pages
216
Format
Paperback
ISBN
8476159064
ISBN13
9788476159064
Edition No.
2
Categories

Direccion Estrategica Segunda Editiion (in Spanish)

José Carlos Jarillo Mossi (Author) · Mcgraw Hill Editorial · Paperback

Direccion Estrategica Segunda Editiion (in Spanish) - Jose Carlos Jarillo

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Origin: Colombia (Import costs included in the price)
It will be shipped from our warehouse between Thursday, May 23 and Wednesday, June 05.
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Origin: Spain (Import costs included in the price)
It will be shipped from our warehouse between Monday, June 03 and Wednesday, June 12.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.

Synopsis "Direccion Estrategica Segunda Editiion (in Spanish)"

Basado en la idea de Michael E. Porter, autor de best-sellers como ""Competitive Strategy"" y ""Competitive Adavantage"", este libro pretende mostrar por qué hay empresas mucho más rentables que otras y cómo se puede conseguir una posición de rentabilibad duradera.Introducción.Parte primera: EL MARCO COMPETITIVO. 1. El potencial de beneficios de un negocio. 2. La esencia de los beneficios: la ventaja competitiva. 3. La estrategia competitiva. 4. Nota sobre formación de precios.Parte segunda: CONFIGURANDO LA EMPRESA. 5. Diversificación. 6. Integración vertical. 7. Estrategia internacional. 8. Competencia y cooperación.Parte tercera: LA ESTRATEGIA EN ACCIÓN. 9. Estrategia para sectores muy competitivos. 10. Estrategias para introducirse en nuevos negocios. 11. La estrategia en la práctica. 12. Nota sobre planificación estratégica. CONCLUSIÓN. Hacia la dirección estratégica. Bibliografía. "

Customers reviews

Oscar Jesús Pérez HuimanSunday, March 17, 2024

Explica temas de estrategia de manera simple..

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The book is written in Español.

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The binding of this edition is Paperback.

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