Share
Diversity Means Dollars: 7 Simple Steps to Capitalize on the Changing Marketplace
Vince Vitiello
(Author)
·
Lioncrest Publishing
· Hardcover
Diversity Means Dollars: 7 Simple Steps to Capitalize on the Changing Marketplace - Vitiello, Vince
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My Wishlists
Origin: U.S.A.
(Import costs included in the price)
It will be shipped from our warehouse between
Wednesday, May 29 and
Friday, June 14.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "Diversity Means Dollars: 7 Simple Steps to Capitalize on the Changing Marketplace"
Diverse consumers will buy from companies that attract them with a customized value proposition. The one-size-fits-all marketing approach caters to a bygone idea of the "American consumer." In Diversity Means Dollars: 7 Simple Steps to Capitalize on the Changing Marketplace, Vince Vitiello teaches you how to bring your marketing out of the past by targeting your products and services to a diverse market. Diverse markets present exponential revenue opportunities that remain largely untapped by many businesses. Vitiello guides you through the seven steps of leveraging diversity for dollars: from researching and selecting your target diverse market, to building a unique value proposition for that market, to creating your strategic marketing plan.When you market toward diverse, underserved communities, you help them gain access to products they need or want but haven't been able to easily obtain. Not only will Diversity Means Dollars show you how to achieve potential growth for your business, but by doing well for your business, you will also be doing good for underserved consumers.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
✓ Producto agregado correctamente al carro, Ir a Pagar.
