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E-Commerce: Business,Technology, Society: United States Edition
Kenneth C. Laudon; Carol Guercio Traver (Author)
·
Prentice Hall
· Hardcover
E-Commerce: Business,Technology, Society: United States Edition - Kenneth C. Laudon; Carol Guercio Traver
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Synopsis "E-Commerce: Business,Technology, Society: United States Edition"
This comprehensive, market-leading book emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property. The book contains numerous case studies and an additional case book is available.
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All books in our catalog are Original.
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The book is written in English.
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The binding of this edition is Hardcover.
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