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Strategic Management
Cliff Bowman; David C. Asch (Author)
·
Palgrave
· Paperback
Strategic Management - Cliff Bowman; David C. Asch
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Synopsis "Strategic Management"
This major text for undergraduate and MBA courses in Corporate Strategy and Business Policy brings a new sophisticated strategic framework to the material it covers. It incorporates a critical review of recent techniques of external and internal appraisal, strategic option generation and of selection and evaluation as well as covering a wide range of current issues.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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