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En Vogue: Poster Collection 32
Elke Gaugele (Author)
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· Paperback
En Vogue: Poster Collection 32 - Elke Gaugele
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Origin: U.S.A.
(Import costs included in the price)
It will be shipped from our warehouse between
Thursday, May 30 and
Monday, June 17.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "En Vogue: Poster Collection 32"
Compiling fashion advertisements from the past 100 years, En Vogue shows how fashion reveals the aspirations of its eraAdvertising creates dream worlds, yet always simultaneously bears witness to its era. Both these tendencies are exemplified in fashion posters. Moving beyond the latest modish trends and beauty ideals, fashion posters reflect moral codes and social conditions. They are lifestyle propositions; they tell stories, seduce and shock. Playing with convention and provocation, bodies are sometimes lavishly veiled and disguised, sometimes sensually staged. At times consumers are only indirectly encouraged to shop. A button or a coat collar as a pars pro toto illustrate product quality in historical posters. A new, somewhat controversial approach to fashion advertising emerges in Benetton campaigns from the early 1990s. Overtly erotic ostentation contrasts with poetic allusions that are for example the hallmark of highly aesthetic Japanese fashion posters. Androgynous models and less normative images of men and women in the advertising industry mark the dawn of a new era that entails constantly balancing aspirations to individuality against a sense of collective belonging.En Vogue brings together fashion advertising spanning roughly 100 years and deploying myriad different PR strategies, in each case reflecting the cultures and periods in which it was created.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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