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Enchantment: The art of Changing Hearts, Minds, and Actions
Guy Kawasaki (Author)
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Portfolio
· Paperback
Enchantment: The art of Changing Hearts, Minds, and Actions - Guy Kawasaki
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Origin: U.S.A.
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Friday, May 31.
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Synopsis "Enchantment: The art of Changing Hearts, Minds, and Actions"
Guy Kawasaki's acclaimed books have established him as the entrepreneur's entrepreneur. Now he turns to the mystery of influence, and offers a new take on this key force that drives any successful business or personal interaction. This book's fundamentalmessage is that in any transaction the goal is not to get your own way, but to bring about a voluntary, enduring, and delightful change of heart in other people, by working with and through them and enlisting their own goals and desires. It's enchantmentthat enables us to maneuver through difficult decisions, break people's entrenched habits, defy the wisdom of crowds, and get colleagues to work for long-term goals. Kawasaki's advice includes: how to achieve rapport, credibility, and trust; how to help people enchant themselves; how to overcome resistance; how to enchant your employees--and your boss; and how to resist enchantment.--From publisher description.
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All books in our catalog are Original.
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The book is written in English.
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The binding of this edition is Paperback.
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