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fast shopper, slow store: a guide to courting and capturing the mobile consu
Gary Schwartz
(Author)
·
Atria Books
· Paperback
fast shopper, slow store: a guide to courting and capturing the mobile consu - Schwartz, Gary
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Origin: U.S.A.
(Import costs included in the price)
It will be shipped from our warehouse between
Monday, June 03 and
Wednesday, June 19.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "fast shopper, slow store: a guide to courting and capturing the mobile consu"
From mobile pioneer Gary Schwartz, the author of The Impulse Economy, a short guide to the steps every company must take to connect with the mobile consumer From Best Buy to Borders, retail stores are closing their doors forever. Increasingly consumers are looking to their mobile devices as the primary screen to find best products and the cheapest deals. The shop has lost its connection to this shopper. Gary Schwartz has been at the front lines of the mobile industry for over a decade, and this book is about what companies can do to build the mobile tools necessary to reestablish a relationship with their mobile shoppers. Rich with examples--from Amazon to Barnes & Noble to Google-- Fast Shopper, Slow Store provides a step-by-step approach to harnessing and executing the strategies necessary for companies to move into the mobile sphere . . . and see lasting, lucrative results.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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