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focus
Al Ries
(Author)
·
Harperbusiness Essentials
· Paperback
focus - Ries, Al
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Origin: U.S.A.
(Import costs included in the price)
It will be shipped from our warehouse between
Thursday, May 30 and
Monday, June 17.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "focus"
What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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