Share
Generation z Marketing and Management in Tourism and Hospitality: The Future of the Industry
Nikolaos Stylos
(Illustrated by)
·
Roya Rahimi
(Illustrated by)
·
Bendegul Okumus
(Illustrated by)
·
Palgrave MacMillan
· Hardcover
Generation z Marketing and Management in Tourism and Hospitality: The Future of the Industry - Stylos, Nikolaos ; Rahimi, Roya ; Okumus, Bendegul
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My Wishlists
Origin: U.S.A.
(Import costs included in the price)
It will be shipped from our warehouse between
Friday, June 07 and
Tuesday, June 25.
You will receive it anywhere in United Kingdom between 1 and 3 business days after shipment.
Synopsis "Generation z Marketing and Management in Tourism and Hospitality: The Future of the Industry"
Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. Referring to individuals born roughly between the mid-1990s and the early 2000s, they are our youngest consumers, students, colleagues, and voters. Understanding them is a key aspect. In the context of the hospitality and tourism, Gen Z-ers represent the future in human resources, and service production and consumption. This book focuses on the aspirations, expectations, preferences and behaviours related to individuals within this demographic. It critically discusses their dynamism in driving the tourism sector and offers insights into the roles that Gen Z will inhabit as visitors, guests, consumers, employees, and entrepreneurs. This book is a valuable resource for managers, scholars and students interested in acquiring concrete knowledge on how Gen Z will shape the marketing and management of tourism-related services.
