geodemographics, gis and neighbourhood targeting - richard harris, peter sleight, richard webber
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geodemographics, gis and neighbourhood targeting
richard harris, peter sleight, richard webber
Synopsis "geodemographics, gis and neighbourhood targeting"
geodemographics: gis and neighbourhood targeting provides both an introduction to and overview of the methods, theory and classification techniques that provide the foundation of neighbourhood analysis and commercial geodemographic products. particular focus is given to the presentation and use of neighbourhood classification in gis.