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Global Marketing Management: International Edition
Warren Keegan (Author)
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Pearson
· Paperback
Global Marketing Management: International Edition - Warren Keegan
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Synopsis "Global Marketing Management: International Edition"
A leading case text in international marketing, as well as a popular reference for practitioners, this volume focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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