Name: Growth Hacker Marketing: A Primer on the Future of pr, Marketing, and Advertising
Price: 13.98 GBP
Availability: InStock
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Author: Ryan Holiday
ISBN: 9781591847380

portada Growth Hacker Marketing: A Primer on the Future of pr, Marketing, and Advertising

Type

Physical Book

Author

Ryan Holiday

Publisher

Portfolio

Year

2014

Language

English

Pages

176

Format

Paperback

Dimensions

19.6 x 12.7 x 1.0 cm

Weight

0.11 kg.

ISBN13

9781591847380

Synopsis "Growth Hacker Marketing: A Primer on the Future of pr, Marketing, and Advertising"

A primer on the future of PR, marketing and advertising -- now revised and updated with new case studies "Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." --Jason Harris, CEO of Mekanism Megabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions--with hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build their businesses. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions. Bestselling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world. This new edition is updated with cutting-edge case studies of startups, brands, and small businesses. Growth Hacker Marketing is the go-to playbook for any company or entrepreneur looking to build and grow.

Ryan Holiday

(Author)

View Author's Page

Autor más vendido por sus libros Trust Me, I’m Lying; The Obstacle Is the Way; Ego Is the Enemy; Conspiracy y otros libros sobre marketing, cultura y la condición humana. Su trabajo ha sido traducido a más de 30 idiomas y ha aparecido en todas partes, desde el New York Times hasta Fast Company. Su empresa, Brass Check, ha asesorado a empresas como Google, TASER y Complex, así como a músicos multiplatino y algunos de los autores más importantes del mundo. Vive en Austin, Texas.

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