Name: hbr's 10 must reads on strategic marketing (with featured article "marketing myopia," by theodore levitt)
Price: 15.29 GBP
Availability: InStock
Author: Review, Harvard Business ; Christensen, Clayton M. ; Levitt, Theodore
ISBN: 9781422189887

portada hbr's 10 must reads on strategic marketing (with featured article "marketing myopia," by theodore levitt)

Type

Physical Book

Author

Clayton M. Christensen

Theodore Levitt

Publisher

Harvard Business Review Press

Year

2013

Language

English

Pages

224

Format

Paperback

Dimensions

20.6 x 13.7 x 2.0 cm

Weight

0.25 kg.

ISBN

1422189880

ISBN13

9781422189887

Synopsis "hbr's 10 must reads on strategic marketing (with featured article "marketing myopia," by theodore levitt)"

Stop pushing products--and start cultivating relationships with the right customers.If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it--and your customers--at the center of your business.Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: Figure out what business you're really inCreate products that perform the jobs people need to get doneGet a bird's-eye view of your brand's strengths and weaknessesTap a market that's larger than China and India combinedDeliver superior value to your B2B customersEnd the war between sales and marketing