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Hospitality and Tourism: Synergizing Creativity and Innovation in Research
Sumarjan, Norzuwana ; Mohd Salehuddin Mohd, Zahari ; Salleh Mohd, Radzi (Author)
·
CRC Press
· Hardcover
Hospitality and Tourism: Synergizing Creativity and Innovation in Research - Sumarjan, Norzuwana ; Mohd Salehuddin Mohd, Zahari ; Salleh Mohd, Radzi
£ 189.00
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Synopsis "Hospitality and Tourism: Synergizing Creativity and Innovation in Research"
Hospitality and Tourism - Synergizing creativity and innovation in research contains 116 accepted papers from the International Hospitality and Tourism Postgraduate Conference 2013 (Shah Alam, Malaysia, 2-3 September 2013). The book presents trends and practical ideas in the area of hospitality and tourism, and is divided into the sections below: - Hospitality and tourism management- Hospitality and tourism marketing- Current trends in hospitality & tourism- Technology, advancement and innovation in hospitality and tourism- Green hospitality and tourism- Food service and food safety- Relevant areas in hospitality and tourismHospitality and Tourism - Synergizing creativity and innovation in research will be useful to postgraduate students, academia and professionals involved in the area of hospitality and tourism.
