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How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, b2b and Luxury Brands
Jenni Romaniuk
(Author)
·
Bryon Sharp
(Author)
·
Oxford University Press, USA
· Hardcover
How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, b2b and Luxury Brands - Romaniuk, Jenni ; Sharp, Bryon
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Synopsis "How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, b2b and Luxury Brands"
This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance DS fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.
